Richa Cordero

Logos for various businesses and personal clients. 

Concept and design of Jane Hamley Wells' sales kit.

Jane Hamley Wells is a Chicago based distributer of high-end furniture. I have done all of their product tearsheets, promotional materials, email blasts, photo retouching, magazine ads and redesigning their website.

Client : Discover Bank

Objective & Solution: Discover Bank, a lesser-known subsidiary of Discover Financial, struggled with establishing brand awareness, specifically for its Discover Student Loans division. I was tasked with creating an eye-catching out-of-home, print, and e-mail campaign to reach a target audience of college-bound 18-24-year olds to generate interest in the Discover Bank offerings. The bold line graphics were memorable, while staying true to the Discover brand. 

Concept and development of monthly direct mail pieces for Discover it Card. 

Objective & Solution: Initially, when IZOD submitted a proposal to earn the naming rights to the home of the NETS, my team was asked to create a new concept for the space that would generate excitement and attract a wider audience. Once IZOD won the naming rights, we fully transformed the arena into the new IZOD Center, complete with floor-to-ceiling IZOD branding, eye-catching graphics, and bold colors. As part of the team, I helped to establish a visual brand strategy, and worked on designing the logo and graphics that appear throughout the venue.

Objective & Solution: Designed and executed a co-branded billboard for Ringling Bros. and Barnum and Bailey Circus and the IZOD Center that was positioned in Times Square NYC. The objective of this ad was to equally represent each brand, as well as to boldly stand out amongst the visual clutter of Times Square. 

Objective & Solution: I created event graphics for the annual IZOD Golf Fest at Chelsea Piers in NYC. Each graphic was to be distinct in promoting the IZOD X-Treme Function Golf products in order to avoid visual burnout throughout the venue. 

Print ads for IZOD in multiple publications. Multiple seasons represented. Creating inspiration boards for photoshoot, selecting shots from reel, marking up for retouching, composing shots and designing layouts. 

Print ads for FujiFilm's first waterproof camera. Also created Tshirt graphics to use for promotional event at the Jersey shore. 

US launch of Europe's top-selling tea brand. Designed direct marketing pieces, event graphics and web graphics. 

Print ads and corporate collateral for Wisconsin Public Radio

Concept, art directing photoshoot and design for a mini catalogue for Studio 308 - A new menswear line by Bachrach. 

Concept and design for a fun new event sponsored by Sears. 

In-store informational graphics for IZOD XFG

Concept and art directing photoshoots for Geoffrey Beene's in-store POS signage.